PIZZA Categorical is launching a takeaway chain the place you should buy espresso, pastries and pizzas by the slice.
The primary of the brand new cafés – referred to as ZA – will open in London subsequent month however there are plans for extra in future.
Within the type of café chains similar to Pret and EAT, ZA – which implies “little little bit of pizza” – will serve freshly made meals that you could eat in or take out.
Dishes will embrace pizza wraps, scorching slices of pizza, salad-topped ultra-thin pizzas referred to as “piu leggera”, the chain’s well-known dough balls, and sandwich wraps made with Italian flatbread referred to as “piadine”.
Within the morning, the cafés will promote recent fruit, breakfast flatbreads, espresso and pastries.
In contrast to chains similar to Pret, additionally, you will be capable to order a Peroni beer, glass of wine or perhaps a cocktail together with your lunch.
ZA is a return to the chain’s roots, because the late founder Peter Boizot began the enterprise by promoting recent, scorching pizza by the slice in 1965.
It’s additionally an try to remain “related” on the struggling excessive avenue, in line with its managing director Zoe Bowley.
Final week, we revealed Pizza Categorical has money owed of greater than £1 billion, as different excessive avenue chains together with Jamie’s Italian and Prezzo shut eating places.
May ZA assist Pizza Categorical keep on the excessive avenue? That’s the hope, no less than.
Ms Bowley stated in an announcement: “For the final 18 months, we’ve got been endeavor in-depth client and market analysis to grasp how we are able to keep true to our wonderful heritage, and Peter’s authentic imaginative and prescient for PizzaExpress, while making certain we stay related for the long run.
“Our resilient efficiency provides me the arrogance to put money into a collection of thrilling initiatives which can profit all parts of the enterprise.
“Probably the most thrilling for me is ZA, which takes us into a brand new space and we stay up for welcoming commuters to our first location in London and persevering with to carry nice pizza and good occasions to the UK.”
In addition to ZA, Pizza Categorical eating places throughout the nation will slowly be redesigned.
There can even be extra dwell music nights, in line with the corporate.
No additional particulars have been launched but on the place in London and when in February the primary department will open, in addition to how a lot ZA’s dishes will price.
The primary Pizza Categorical restaurant opened in Wardour Road in Soho in 1965.
Now the chain has 600 eating places the world over, together with 490 within the UK and Eire.
Thirty-five million of its pizzas are offered in UK supermarkets yearly.
You will discover your nearest department utilizing its online restaurant finder.
Pizza Categorical isn’t the one restaurant chain to battle on the excessive avenue.
Jamie Oliver introduced plans to shut 12 branches of Jamie’s Italian final yr as his eating places misplaced £9.9million in 2017.
Byron Burger additionally introduced plans to shut 20 eating places with the intention to hold the enterprise afloat.
Later within the yr, Carluccio’s introduced that it must shut 30 branches as a part of restructuring plans.
And Gourmand Burger Kitchen (GBK) additionally introduced plans to shut 17 branches late final yr.