Lidl clients purchased 17 MILLION mince pies within the run-up to Christmas because the grocery store studies bumper festive gross sales

BUDGET grocery store Lidl has posted report gross sales over the Christmas interval because it continues its growth throughout the UK.

 

About 600 tonnes of Brussels sprouts, 17 million mince pies and over 800,000 litres of Champagne and Prosecco have been snapped up by customers in December.

 

Consumers purchased about 600 tonnes of Brussels sprouts and 17 million mince pies over the festive interval
 

 

Gross sales rose by 16 per cent final month in comparison with the identical interval in 2016.

 

“Lidl UK has had a unbelievable 2017 and this was capped by our strongest Christmas buying and selling interval so far,” boss Christian Hartnagel stated.

 

“Clients got here into our shops to purchase extra of their Christmas gadgets, figuring out they may discover top quality merchandise at market-leading costs,” he added.

 

Researcher Kantar Worldpanel this week stated Lidl and rival Aldi have been the nation’s quickest rising grocery store, each growing gross sales by 16.eight per cent yr on yr.

 

Fraser McKevitt from Kantar Worldpanel stated: “In some methods Christmas is a tough time for the discounters: they have a tendency to lose slightly market share as many patrons return to the extra conventional supermarkets in the hunt for previous favourites.

 

The grocery store opened 9 shops in the course of the vacation interval, bringing the full shops to 693

 

“Rising to the problem, Aldi and Lidl collectively managed to draw almost a million extra households in the course of the previous three months.”

 

Tesco was named the very best main grocery store performer within the run-up to Christmas as customers splashed out an additional £1 billion throughout the sector, in accordance with Kantar.

 

In the meantime, Sainsbury’s at the moment additionally stated it had “report” gross sales over Christmas, as its premium vary introduced in additional customers.

 

Kantar figures revealed that households shrugged off financial worries to spend a mean £1,054 over the interval throughout the grocery retailers.

 

Lidl has been on a fast growth drive. The grocery store opened 9 shops in the course of the festive interval, taking its complete to 693 – an increase of 43 in comparison with 2016.

 

Earlier this week, the German discounter stated it can create as much as 1,000 new jobs as a part of its plans to open 5 new London shops and a brand new warehouse in Luton.

 

The brand new websites – positioned in Shepherd’s Bush, Walthamstow Central, South Ruislip, Hornchurch and Rosehill – will open throughout the subsequent two months, although the launch date for its new warehouse has but to be set.

 

In November, Lidl introduced a pay rise for its 16,000 workers – making its employees the best-paid within the grocery store trade.

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